Used deliberately, coupons work. Used constantly, they train customers to wait.
CREATING ONE
Marketing > Coupons > Add coupon. Set the code, the discount type and the amount.
TYPES
Percentage discount Fixed cart discount Fixed product discount
USAGE RESTRICTIONS
Minimum spend, which protects your margin Specific products or categories Exclude sale items Individual use only, preventing stacking
USAGE LIMITS
Limit per coupon and limit per user. Without these, a code posted publicly can be used indefinitely.
Always set an expiry date. Codes with no expiry circulate for years.
PRACTICAL ADVICE
Use specific codes for specific campaigns so you can measure what worked Do not run a permanent discount; build it into the price instead Watch your margin. A twenty per cent discount on a thin margin can make a sale unprofitable Free delivery over a threshold usually outperforms a percentage discount, and is easier to budget
