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Structuring Departmental Email Addresses Print

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How to divide addresses across a business.

THE USUAL SET

info@ or hello@ for general enquiries sales@ for new business support@ or help@ for existing customers accounts@ or billing@ for invoices and payments careers@ or jobs@ if you recruit

WHY THESE AND NOT MORE

Every address is something to monitor. Five that are checked beat fifteen that are not.

MAILBOX OR FORWARDER

Use a mailbox where several people handle the address and need to see what each other has done. Use a forwarder where one person handles it and replies from their own address is acceptable.

For sales and support, a shared mailbox over IMAP is usually right.

PUBLISHING THEM

Put the right address in the right place: support@ in your help pages, sales@ on your product pages, accounts@ on your invoices.

A single info@ for everything means someone sorts everything by hand.

AS YOU GROW

Departmental addresses scale where personal addresses do not. A customer who has support@ keeps working when staff change.


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