The addresses you create early tend to stay for years, so choose deliberately.
ROLE ADDRESSES
info@, sales@, support@, accounts@, hello@. These survive staff changes. When someone leaves, you reassign the mailbox rather than telling customers a new address.
Use these for anything printed, published or given to customers.
PERSONAL ADDRESSES
firstname@ or firstname.lastname@ for individuals. Useful for correspondence where the person matters, and for building relationships.
Decide one format and apply it consistently. Mixing firstname@ and f.lastname@ across a team looks careless and makes addresses hard to guess.
ADDRESSES TO CREATE EARLY
One role address for general contact One for billing or accounts, which keeps invoices separate A noreply@ address for your website's automated mail
WHAT TO AVOID
Long addresses that are hard to say on the phone Numbers and hyphens where they can be avoided Using an individual's personal address as the business's only public contact admin@ as a public address, since it attracts automated attacks
