The release itself.
WHAT TO PREPARE WELL IN ADVANCE
Store page, complete Trailer Screenshots Description and tags Pricing Regional availability and pricing
WHY REGIONAL PRICING MATTERS
A price sensible in one market excludes buyers in another.
WHAT TO SET IT WITH
Local purchasing power, not conversion alone.
WHAT TO PREPARE TECHNICALLY
Builds for every platform Achievements and platform features, if used A patching process, tested
WHAT TO DECIDE
Launch date and time Whether to launch into a sale or event Whether to release in early access
WHAT EARLY ACCESS PROVIDES
Revenue and feedback during development.
WHAT IT COSTS
Reviews of an unfinished game, permanently attached.
WHAT TO DO ON LAUNCH DAY
Monitor crashes and reviews Respond to problems quickly Be present in community channels
WHAT TO EXPECT
Defects nobody found in testing.
WHAT TO HAVE READY
The ability to patch quickly.
WHAT NOT TO EXPECT
Attention without prior effort.
WHAT DETERMINES MOST LAUNCHES
Everything done in the months before.
