Getting the game to players.
WHAT THE ROUTES ARE
Digital storefronts for desktop Console storefronts Mobile application stores Direct sale from your own site Subscription services
WHAT STOREFRONTS PROVIDE
Discovery Payment and tax handling Distribution and updates An audience
WHAT THEY TAKE
A share of revenue.
WHAT SELF-PUBLISHING MEANS
Handling release, marketing and support yourself.
WHAT A PUBLISHER PROVIDES
Funding Marketing Platform relationships Production support
WHAT THEY TAKE
A share, and frequently rights.
WHAT TO ESTABLISH IN ANY AGREEMENT
Who owns the intellectual property How revenue is shared and reported What happens if either party fails to perform Rights to sequels and other platforms
WHY OWNERSHIP MATTERS MOST
It determines whether you can build on your own work.
WHAT TO PREPARE FOR A STORE PAGE
Trailer Screenshots Description Tags and category System requirements
WHAT MATTERS MOST FOR CONVERSION
The first seconds of the trailer, and the first screenshot.
