Checkout experience.
WHAT DETERMINES COMPLETION
Number of steps Clarity of what is being paid Whether the preferred method is offered Whether the page works on a modest phone and connection Confidence that the payment is legitimate
WHAT TO SHOW BEFORE PAYMENT
Total amount, including every charge What is being bought Who is being paid
WHY THAT LAST POINT
Customers abandon when the recipient name is unfamiliar.
WHAT TO MINIMISE
Fields requested Redirects Waiting without feedback
WHAT TO ALWAYS SHOW DURING PROCESSING
That something is happening, and not to close the page.
WHAT TO HANDLE
The customer closing the page mid-payment The network failing mid-payment The customer paying twice
WHAT PREVENTS DOUBLE PAYMENT
A unique reference per order, checked before accepting.
WHAT TO PROVIDE AFTER FAILURE
A clear reason, a way to retry, and an alternative method.
WHY AN ALTERNATIVE
The failure may be specific to that method or card.
WHAT TO TEST
On a mid-range phone, on mobile data, at a busy time.
WHAT TO MEASURE
Completion rate per method and per step.
