The rules may treat these differently.
WHY THEY MIGHT
New orders bring new revenue. Renewals continue existing revenue. Programmes sometimes weight one more heavily, in either direction depending on what the programme is designed to encourage.
WHAT TO CHECK
Whether renewals earn at all Whether the rate differs between new orders and renewals Whether upgrades count as new orders or as changes to existing ones Whether add-ons earn
WHY IT MATTERS PRACTICALLY
If renewals earn, your ongoing hosting generates rewards continuously with no effort. That is the most valuable feature of any rewards programme for an ordinary customer.
If only new orders earn, the programme is effectively an acquisition incentive and will produce little for a settled customer.
WHAT NOT TO DO
Do not cancel and reorder to convert a renewal into a new order. The rules usually exclude this, tenure is lost, and the service is interrupted.
If you think a restructure would earn more, ask first rather than acting on the assumption.
