Check your Rewards dashboard, because this can change and it matters.
WHERE TO LOOK
Client Area > Rewards. The dashboard shows whether an expiry period currently applies, how long it is, and whether activity on your account resets it.
WHY PROGRAMMES USE EXPIRY
Unredeemed balances accumulating indefinitely create an open-ended liability. Many loyalty programmes apply expiry for this reason.
THIS IS NOT FIXED
Expiry rules are set by ZillionKingHost and can be introduced, extended, shortened or removed as the company issues updates to the programme. A balance that was not subject to expiry when you earned it may become subject to it later, with notice.
Do not rely on what an article said, what you were told, or what applied last year. The dashboard is the current position.
THE SAFE HABIT
Redeem rather than accumulate. There is rarely an advantage to holding a balance, and a clear disadvantage if expiry applies and you miss it. Check your balance before each renewal. Keep your contact email current so any expiry notice reaches you.
IF A BALANCE HAS EXPIRED
Expired rewards cannot normally be reinstated. Open a ticket if you believe expiry was applied incorrectly, quoting dates and figures.
