The Nigerian web specifically.
WHAT TO ASSUME ABOUT VISITORS
Most are on phones Many are on mobile data, metered Connections vary, and are frequently slow Devices are frequently modest Sunlight affects screen legibility
WHAT THAT MEANS FOR BUILDING
Page weight is a cost to the visitor, not only a delay Heavy scripts penalise modest devices disproportionately Anything requiring a fast connection excludes people
WHAT TO PRIORITISE
Something useful appearing quickly Total transferred size Working on a mid-range phone
WHAT TO TEST ON
A mid-range device, on mobile data, at a busy time of day.
WHAT TO AVOID
Automatic video Large font sets Content appearing only after scripts load
WHAT TO ENSURE FOR CONTACT
A tappable phone number A messaging link, since that is where enquiries arrive
WHAT TO CONSIDER FOR HOSTING
Proximity to your visitors, which affects speed directly and keeps the site reachable during international cable faults.
WHAT TO CHECK
Contrast, outdoors.
WHAT TO MEASURE
Loading time from a local connection, not from a development machine.
