The accompanying case.
WHAT IT DOES
Explains why you, for this role, at this organisation.
WHAT IT SHOULD NOT DO
Repeat the curriculum vitae.
WHAT STRUCTURE WORKS
Which role, and why you are applying What you offer that matches what they need Evidence of that, briefly Why this organisation specifically A close
WHAT TO RESEARCH
The organisation, enough to say something specific.
WHY
Generic letters are visible and disregarded.
WHAT TO DO WITH THE ADVERTISEMENT
Take the requirements, and address the main ones directly.
WHAT LENGTH
One page.
WHAT TO AVOID
Excessive formality Claims without evidence Explaining what you hope to gain, at length
WHY THAT LAST ONE
They are recruiting to solve a problem, not to develop you.
WHAT TO ADDRESS IT TO
A named person, where you can find one.
WHAT TO CHECK
The organisation's name, spelled correctly, throughout.
WHY
It is the commonest and most damaging error.
