Bridging knowledge.
WHAT TO ESTABLISH
What they already know What decision they need to make
WHY THAT SECOND ONE
It determines what they actually need, which is usually far less than everything.
WHAT TO START WITH
The conclusion or implication.
WHY
They need to know why they are listening.
WHAT TO AVOID
Jargon, unless defined Detail that does not affect their decision Condescension
WHAT TO USE
Comparisons to things they know Concrete examples Plain language
WHAT NOT TO DO
Oversimplify to the point of inaccuracy.
HOW TO BALANCE THAT
Say what is true at their level, and note where it is more complicated if it matters.
WHAT TO CHECK
Whether they followed, by asking rather than assuming.
HOW TO ASK
Invite questions specifically, rather than asking whether it made sense.
WHY
People say yes to that question regardless.
WHAT TO PROVIDE
Something written, afterwards.
WHAT TO REMEMBER
Assume intelligence, not knowledge.
