Numbers to an audience.
WHAT AN AUDIENCE CAN ABSORB
Very little numerical detail, spoken.
WHAT TO DO ABOUT THAT
Show one clear finding per visual.
WHAT TO PUT AS THE TITLE
The finding, not the subject.
"Sales fell in the second half" rather than "Sales by month".
WHAT TO USE
A line for change over time A bar for comparing categories Large text for a single important figure
WHAT TO AVOID
Tables of numbers on screen Several charts on one slide Charts with unreadable labels Anything requiring study
WHAT TO SAY ABOUT EACH VISUAL
What it shows, and why it matters.
WHAT TO PROVIDE SEPARATELY
The detailed figures, for anyone who wants them.
WHAT TO STATE
Limitations and uncertainty, honestly.
WHY
It strengthens credibility rather than weakening it.
WHAT TO AVOID
Implying precision you do not have Selecting the period that flatters
WHAT TO END WITH
What should be done about it.
