Where decisions are made.
WHAT A VISITOR NEEDS
What it is, plainly What it costs What is included and excluded How long it takes How to proceed Answers to the questions they would ask
WHAT DECIDES WHETHER THEY PROCEED
Whether their specific question is answered.
HOW TO FIND THOSE QUESTIONS
Your own enquiries and support requests.
WHAT TO SHOW
Real photographs of the actual thing Specifications, where they matter Options, clearly distinguished
WHAT TO DO ABOUT PRICE
Show it, or show a range.
WHY
It is the most searched-for information and the most commonly hidden.
WHAT TO PUT NEAR THE ACTION
Whatever removes the last hesitation: delivery terms, returns, guarantee.
WHAT TO AVOID
Marketing language with no information Comparison tables nobody can read on a phone Options that differ in ways nobody can discern
WHAT TO TEST
Whether someone can tell which option suits them.
