The page everyone argues about.
WHAT IT MUST ANSWER IMMEDIATELY
What this business does Who it is for What to do next
HOW LONG YOU HAVE
Seconds.
WHAT TO PUT AT THE TOP
A plain statement of what you offer.
Not a slogan, not a welcome, not a slideshow.
WHY NOT A SLIDESHOW
People see the first panel and rarely wait for the rest.
Anything on later panels is effectively hidden.
WHAT TO INCLUDE BELOW
The main things people come for
Evidence you are real: address, photographs, names
A clear way to make contact
WHAT PEOPLE ACTUALLY LOOK FOR
Prices Contact details Location Whether you do the specific thing they need
WHAT TO AVOID
Long company history Stock photographs of unrelated offices Autoplaying media
WHAT TO TEST
Show it to someone unfamiliar for five seconds, then ask what the business does.
WHAT TO PRIORITISE
The phone view.
