Where money changes hands.
WHY IT MATTERS MOST
Every problem here costs a sale directly.
WHAT TO SHOW EARLY
The total, including delivery.
WHY
Late disclosure of cost is the largest cause of abandonment.
WHAT TO ALLOW
Purchase without creating an account.
WHAT TO REMOVE
Every field not needed to complete the sale.
WHAT TO SHOW THROUGHOUT
What is being bought The full cost What step they are on
WHAT TO PROVIDE
The payment methods your customers actually use Clear indication that payment is secure
WHAT TO HANDLE CAREFULLY
Payment failure.
Say what happened, preserve everything, and let them retry without starting again.
WHAT TO CONFIRM
Immediately, on screen and by message.
WHAT TO INCLUDE IN CONFIRMATION
What was bought, what was paid, what happens next, and how to reach you.
WHAT TO TEST MONTHLY
A complete purchase, on a phone.
