Deciding what matters.
WHAT TO RANK BY
How many people are affected How badly How often How much effort to address
WHAT TO DO FIRST
High impact, low effort.
WHAT TO SCHEDULE
High impact, high effort.
WHAT TO DECLINE
Low impact, high effort.
WHAT TO BE CAREFUL WITH
Requests from the loudest voice Features requested by one large customer Anything nobody can explain the purpose of
WHAT TO ASK OF EVERY REQUEST
What problem does this solve, for whom?
WHAT TO DO ABOUT FEATURES WITH NO CLEAR ANSWER
Do not build them.
WHAT TO PROTECT
The main path most people take.
Improving it benefits everyone; adding an edge case benefits few.
WHAT TO RECORD
What you declined and why.
WHY
The same request returns.
WHAT TO REVIEW
Whether what you built actually helped.
