Language used loosely.
UNLIMITED
Usually subject to limits stated elsewhere.
Ask what the actual constraints are.
CLOUD HOSTING
Used to mean many different arrangements.
Ask specifically what is provided.
MANAGED
Varies enormously. Ask exactly what is managed and what remains yours.
99.9 PERCENT UPTIME
Sounds absolute. Establish what it means in practice and what remedy applies.
FREE MIGRATION
Ask how many sites, and what is included.
FREE DOMAIN
Usually for the first year. Ask what renewal costs.
SEO GUARANTEED
Nobody can guarantee search positions.
Treat such claims as a warning.
LIFETIME
Usually the lifetime of the product, not yours.
FULLY OPTIMISED
Means nothing specific. Ask what was actually done.
ENTERPRISE GRADE
A description, not a specification.
WHAT TO DO WITH ANY OF THESE
Ask what it means concretely, and get the answer in writing.
