Measuring your site.
SESSION
A single visit, comprising one or more page views.
PAGE VIEW
One page being loaded.
UNIQUE VISITOR
A count of distinct visitors over a period, approximately.
BOUNCE RATE
The proportion viewing one page and leaving.
Frequently misleading, since a visitor who found your number and called counts as a bounce.
TRAFFIC SOURCE
Where a visitor came from: search, direct, referral, social or paid.
DIRECT TRAFFIC
Traffic the service could not attribute.
Includes links from messaging apps, which matters where WhatsApp sharing is common.
REFERRAL
A visitor arriving from a link on another site.
CONVERSION RATE
The proportion of visitors who complete a desired action.
GOAL OR EVENT
A recorded action, such as a form submission.
ATTRIBUTION
Deciding which source receives credit for a conversion.
SEGMENT
A defined subset of visitors.
