Assessment.
WHAT TO MEASURE
Revenue Profit, not just revenue Profit per person Your own hours Quality and complaints Customer retention
THE PROFIT POINT
Revenue growing while profit falls means growth is costing more than it produces.
That is common and frequently unnoticed.
WHAT TO COMPARE
Profit before and after hiring Your hours before and after
THE HOURS QUESTION
If you hired to reduce your workload and your hours have not fallen, something did not work.
WHAT TO ASK
Is the business better, or merely bigger?
WHAT ELSE TO ASSESS
Whether quality held Whether customers noticed a change Whether you are enjoying it
WHAT TO DO IF IT IS NOT WORKING
Establish why: the role, the person, the systems, or the demand.
Each needs a different response.
WHEN TO REVERSE
If sustained effort shows growth is not profitable.
Returning to a smaller, profitable business is a legitimate decision.
WHAT TO REVIEW
Quarterly, in the first year.
