The whole category in one page.
WHERE ENQUIRIES ACTUALLY ARRIVE
Phone and WhatsApp, for most Nigerian businesses. Then email.
Optimising for the channel nobody uses loses work.
WHAT TO PUT ON YOUR SITE
A tappable phone number and WhatsApp link, on every page, reachable in one tap.
Never a phone number as an image.
THE ADVANTAGE THAT COSTS NOTHING
Responding within the hour.
Many businesses respond slowly or not at all, so simply being prompt wins work.
WHEN YOU CANNOT ANSWER FULLY
Acknowledge immediately and say when you will come back.
Silence loses the customer. A holding message does not.
FOR MISSED CALLS
Many callers here do not leave messages; they try someone else.
Call back, or send a WhatsApp message. That frequently gets a response when a call back does not.
FOR BROADCASTS
Broadcast lists, never groups. A group exposes every customer's number to every other customer.
Only message people who gave you their number for that purpose.
WHAT MESSAGING IS POOR FOR
A permanent record. Confirm anything agreed in a message somewhere that survives a lost phone.
THE FOLLOW-UP MOST BUSINESSES SKIP
Two follow-ups on an unanswered enquiry. Most people were busy, not uninterested.
