The competitive advantage.
WHAT HAPPENS WHEN SOMEONE ENQUIRES
They frequently contact several businesses.
The one that responds first has a substantial advantage.
WHAT RESEARCH AND EXPERIENCE BOTH SHOW
Responding within the hour converts far better than responding the next day.
WHY IT WORKS HERE PARTICULARLY
Many businesses respond slowly or not at all.
Simply replying promptly distinguishes you.
WHAT THAT MEANS
Response speed is frequently worth more than any marketing.
WHAT TO SET UP
A routine for checking messages Prepared replies for common questions Someone responsible
PREPARED REPLIES
Not sent unchanged. A starting point you adapt.
That turns a ten-minute reply into a one-minute reply.
WHAT TO DO WHEN YOU CANNOT ANSWER FULLY
Acknowledge immediately, answer properly later.
"I will check and come back to you this afternoon" holds the customer.
Silence does not.
WHAT TO MEASURE
How long enquiries wait, and whether faster responses convert better.
They will.
