The work most businesses skip.
THE PROBLEM
An enquiry answered and never followed up.
Most enquiries do not convert on first contact.
WHAT TO DO
Follow up after a few days Once more after a week or two Then leave it
WHAT TO SAY
Brief, useful, not pressuring.
"Just checking whether you had any other questions about the quote."
WHY IT WORKS
Most people who did not respond were busy, not uninterested.
WHAT MOST BUSINESSES DO
Nothing.
WHAT THAT COSTS
A substantial proportion of the work they could have had.
HOW TO REMEMBER
A list of enquiries with a follow-up date.
WHICH CHANNEL
The one they used.
WHEN TO STOP
After two attempts with no response.
WHAT TO DO THEN
Leave the door open. "Do get in touch if it becomes relevant."
WHAT TO RECORD
Whether follow-up produced a response.
It will.
