Reaching several customers.
BROADCAST LISTS
Send to many people, each receiving it individually.
They do not see each other.
GROUPS
Everyone sees everyone, and everyone's replies.
WHICH TO USE
Broadcast lists, for business messages.
WHY NOT GROUPS
Customers do not want their number visible to others Replies go to everyone People leave
THE CONSENT POINT
Only message people who gave you their number for that purpose.
Adding customers to broadcasts without asking produces blocks.
WHAT THAT COSTS
A blocked number cannot reach that customer again.
WHAT TO SEND
Something useful or specific.
Not frequent promotion.
HOW OFTEN
Infrequently. Monthly at most for most businesses.
THE RECIPIENT REQUIREMENT
Broadcast recipients must have your number saved to receive it.
Tell customers to save your number.
WHAT TO AVOID
Mass promotional messages Anything that feels like spam
WHAT TO MEASURE
Whether broadcasts produce enquiries or complaints.
