Making it one tap.
WHAT TO ADD
A link that opens a conversation with your number.
WHERE
In the header or footer, on every page On contact pages Near enquiry points
WHAT MAKES IT WORK
One tap, opening directly into a conversation.
Not a number to copy.
WHAT TO PRE-FILL
A message, optionally.
"I would like to ask about..." with the page context.
WHY THAT HELPS
It removes the effort of starting.
And it tells you what page they came from.
FLOATING BUTTONS
Common, and consider whether it obscures content on mobile.
Test it.
WHAT TO AVOID
A button that covers the page A link that opens the wrong thing on desktop
FOR DESKTOP VISITORS
The link opens the web version. Ensure that works.
WHAT TO TRACK
Clicks on the link.
Many Nigerian enquiries arrive this way and go entirely unmeasured.
WHAT TO TEST
Tapping it on your own phone.
