Reducing friction.
WHERE THEY SHOULD BE
In the header, on every page In the footer, on every page On a contact page, in full
WHAT SHOULD BE TAPPABLE
Your phone number, dialling when tapped Your WhatsApp link, opening a conversation Your email address
NEVER AS AN IMAGE
A phone number in an image cannot be tapped or read by search engines.
Common on sites built by designers, and it costs enquiries.
WHAT ELSE TO INCLUDE
Your physical address Your hours Which channel suits which enquiry
THE ADDRESS POINT
For a Nigerian business, a real address substantially increases trust.
WHAT TO TEST
Find your own business on your phone, as a customer would.
How many taps to reach your number?
WHAT PEOPLE DISCOVER
More than they expected.
WHAT TO AIM FOR
One tap from any page.
WHAT ELSE TO CHECK
That the number is correct and answered.
