Where enquiries come from.
WHAT MOST BUSINESSES ASSUME
Email and a contact form.
WHAT ACTUALLY HAPPENS
Phone calls WhatsApp messages Social media messages Then email
WHY THAT MATTERS
Optimising for the channel nobody uses loses enquiries.
WHAT TO DO
Offer the channels your customers actually use Make them prominent Answer them
THAT LAST ONE
Offering a channel nobody monitors is worse than not offering it.
WHAT THIS MEANS PRACTICALLY
A phone number and a WhatsApp link, tappable, on every page.
Not buried on a contact page.
WHAT TO MEASURE
Where enquiries actually arrive.
Ask every customer how they contacted you, and record it.
WHAT MOST BUSINESSES DISCOVER
That most enquiries arrive through a channel they were not measuring.
WHERE TO START
Make your number and WhatsApp reachable in one tap.
