The asset that controls everything.
WHY IT MATTERS MOST
Your domain controls your website and your email.
Losing it loses your business identity.
WHAT CAN GO WRONG
It expires The registrar cannot reach you It is transferred without authorisation The account holding it is lost
THE EXPIRY RISK
The most common and most preventable.
A domain that expires can be registered by someone else.
WHAT TO DO
Enable auto-renewal Keep payment details current Keep contact details current Set a reminder independently
THE CONTACT DETAILS POINT
If the registrar's renewal notices go to an address on the domain itself, and the domain lapses, you never receive them.
Use an independent address.
THE REGISTRAR LOCK
Prevents unauthorised transfer. Check it is enabled.
WHAT TO RECORD
Where it is registered The account details When it renews Who has access
WHERE TO KEEP THAT
Somewhere reachable without the domain.
WHAT LOSING IT MEANS
Recovery is difficult and sometimes impossible.
