Understanding the stakes.
WHAT TO CALCULATE
Revenue lost per day the business cannot operate Customers lost permanently Reputation damage Cost of recovery
WHY IT MATTERS
It tells you how much prevention is worth.
FOR A SHOP
Every hour offline is lost sales, measurable directly.
FOR A SERVICE BUSINESS
Enquiries going to competitors.
FOR EMAIL
Frequently the most damaging.
A business unreachable by email loses enquiries silently.
WHAT TO ESTIMATE
How long you could operate without each system How long recovery would take The gap between them
THAT GAP IS YOUR EXPOSURE
WHAT TO DO ABOUT IT
Reduce recovery time, or increase how long you can operate without the system.
WHAT MOST BUSINESSES UNDERESTIMATE
How long recovery takes when nothing was prepared.
Days, frequently, rather than hours.
WHAT TO DO WITH THE FIGURE
Justify the time spent on preparation.
