The whole category in one page.
THE ECONOMICS
Keeping a customer costs far less than finding one, and most small businesses spend almost nothing on it.
WHY CUSTOMERS LEAVE
Not price, usually. Indifference. Nobody contacted them and they forgot.
A customer who does not return does not complain. They simply stop.
WHAT TO BUILD FIRST
A record of every customer: what they bought, when, and when they might need you again.
Without it, nothing else is possible.
THE MESSAGE NOBODY SENDS
A follow-up a few days after delivery or completion.
It catches problems before they become reviews and opens the door to future contact.
FOR RECURRING NEEDS
You know when they will need you again. They frequently do not.
A reminder produces work you would otherwise have lost.
FOR NIGERIAN CUSTOMERS
WhatsApp reaches people. Broadcast lists, not groups. Never add people who did not agree.
WHAT KEEPS CUSTOMERS
Doing what you said, being reachable, responding quickly, fixing problems without argument.
None of it costs money.
THE COUNTERINTUITIVE POINT
A customer whose problem you resolved well is frequently more loyal than one who never had a problem.
WHAT TO REVIEW QUARTERLY
Who has stopped buying. Then contact them.
