Customers bringing customers.
WHY IT MATTERS HERE
Personal recommendation drives more business in Nigeria than any other channel.
WHAT PRODUCES REFERRALS
Doing the work well Being memorable for the right reasons Making it easy to recommend you
MAKING IT EASY
Customers must be able to pass on something: a number, a name, a link.
A business card, a WhatsApp contact, a simple site address.
ASKING FOR REFERRALS
Direct and occasional.
"If you know anyone who needs this, I would appreciate the introduction."
Most people will if asked.
WHEN TO ASK
After a good outcome.
REFERRAL REWARDS
Optional. A discount or a small gesture for a successful referral.
Keep it simple and honour it promptly.
WHAT TO TRACK
How many customers came by referral, and from whom.
Some customers refer repeatedly. Those relationships are worth protecting.
WHAT TO DO FOR THEM
Acknowledge it. Thank them specifically.
WHAT NOT TO DO
Take referrals for granted.
