The channel that works here.
WHY IT MATTERS
For many Nigerian businesses, more customer contact happens on WhatsApp than anywhere else.
WHAT IT IS GOOD FOR
Following up Reminders Answering questions Sharing photographs of work or stock Confirming arrangements
WHAT MAKES IT EFFECTIVE
Messages are read Responses are immediate It feels personal
WHAT TO BE CAREFUL WITH
Volume. Too many messages and people block you.
Broadcast lists rather than groups Only contacting people who gave you their number for that purpose
THE GROUP PROBLEM
Adding customers to a group without asking is intrusive and produces exits.
Use broadcast lists instead.
WHAT TO SEND
Something useful or specific to them.
Not mass promotional messages.
FOR BUSINESS ACCOUNTS
Business features allow catalogues, automated greetings and labels.
Worth using.
WHAT TO AVOID
Mixing personal and business on one number, if volume grows.
