Work you can predict.
WHAT THIS APPLIES TO
Anything needing repeating: servicing, maintenance, renewal, replacement, consumables.
THE OPPORTUNITY
You know when the customer will need you again.
They frequently do not.
WHAT TO DO
Record when the next need falls Contact them before it Make it easy to book
WHAT THAT PRODUCES
Work you would otherwise have lost to whoever was in front of them.
FOR SERVICING
"Your generator was serviced in March. It is due again. Shall I book you in?"
Simple and effective.
FOR CONSUMABLES
"You bought this three months ago. Most customers reorder around now."
FOR RENEWALS
Well in advance, with a clear action.
WHAT MAKES IT WORK
The timing. Too early is ignored; too late is lost.
WHAT TO BUILD
A record with dates, and a routine of checking it.
WHAT MOST BUSINESSES DO
Nothing, and wonder why customers went elsewhere.
