Being remembered.
THE PROBLEM
Customers forget suppliers between purchases.
WHAT SOLVES IT
Occasional, useful contact.
WHAT USEFUL MEANS
Something worth receiving.
Not a message that only asks for something.
WHAT TO SEND
Useful information related to what you do Seasonal reminders News genuinely relevant to them Occasional offers
HOW OFTEN
Enough to be remembered, not enough to irritate.
Monthly is sustainable for most businesses.
WHICH CHANNEL
Whatever your customers use.
For many Nigerian businesses, WhatsApp broadcast reaches people far better than email.
THE BROADCAST POINT
A broadcast list is not a group.
Recipients see it individually, which is appropriate.
WHAT NOT TO DO
Add people who did not agree Send only when you want a sale Send daily
WHAT TO MEASURE
Whether contact produces enquiries.
