Why visitors hesitate.
WHAT REASSURES
A physical address A phone number that is answered Real photographs of your work or premises Reviews Clear policies A professional but not impersonal presentation
WHAT ALARMS
No address Only a contact form Stock photographs Spelling errors A certificate warning Prices hidden entirely
THE ADDRESS POINT
For a Nigerian business, a physical address and a real phone number matter substantially.
Many customers have been let down by businesses that were not real.
REVIEWS AND EVIDENCE
Link to your reviews rather than only quoting them.
Quoted testimonials with no source are discounted.
WHAT NEVER TO DO
Invent testimonials Use stock photographs presented as your work Claim credentials you do not have
WHAT TO ADD
Photographs of actual work Your registration details, if registered How long you have operated
WHAT TO CHECK
Whether a stranger would believe you exist.
