The whole category in one page.
THE BEST CONTENT SOURCE
Questions customers actually ask you. Every one is a search someone else made.
Write them down as they happen.
WHAT TO WRITE FIRST
The question you are asked most often. You already know the answer.
THE NARROWER ANGLE WINS
"Generator repair" is contested. "Why a generator smokes when starting" is not.
Specific questions are easier to rank for and more useful.
WHAT MAKES CONTENT WORTH READING
What only you have: work you have done, what things cost, what you see repeatedly.
A competitor can copy general advice. They cannot copy your experience.
ON PRICES
Customers search for them and most businesses avoid the subject.
A general range answers the question and attracts the search.
FREQUENCY
Whatever you will sustain. Monthly for two years beats weekly for a month.
PROMOTION
Published is not discovered. Send new articles to the customer whose question prompted them.
MEASURE ENQUIRIES, NOT TRAFFIC
An article with modest traffic producing enquiries beats a popular one producing none.
JUDGE AFTER MONTHS, NOT WEEKS
An article published today may produce visitors in three months.
