What goes wrong.
WRITING FOR YOURSELF RATHER THAN CUSTOMERS
Subjects you find interesting rather than questions they ask.
GENERIC CONTENT
Anything a competitor could publish unchanged.
NO CONNECTION TO WHAT YOU SELL
Traffic that will never become customers.
NO NEXT STEP
An article that informs and then stops.
PUBLISHING AND STOPPING
The most common failure. A burst, then nothing.
PADDING TO A WORD COUNT
Obvious to readers and pointless.
CHASING VOLUME
Many thin pages is a problem, not a strategy.
NEVER UPDATING
Old content with wrong information.
NOT PROMOTING
Publishing and expecting discovery.
JUDGING TOO EARLY
Concluding it does not work after two months.
NOT MEASURING ENQUIRIES
Measuring traffic and concluding success while nothing converts.
