Diagnosing failure.
THE POSSIBLE CAUSES
Nobody searches for the subject The content does not answer the search It is not indexed It cannot compete with what ranks It has not had time
CHECKING EACH
Search Console shows whether you appear for anything A search for the subject shows what you are competing against Indexing status shows whether it is even eligible
THE TIME POINT
Six months is a reasonable period before judging.
Less than three months tells you little.
IF NOBODY SEARCHES FOR IT
The subject was wrong.
Check demand before writing, next time.
IF YOU APPEAR BUT NOBODY CLICKS
The title and description need work.
IF PEOPLE CLICK AND LEAVE
The content does not answer what they wanted.
IF NOTHING AT ALL
Check indexing first.
WHAT TO DO
Fix the specific cause, not everything.
WHAT NOT TO DO
Conclude content does not work, after three articles over two months.
