Learning from results.
WHAT TO LOOK AT
Which articles bring traffic Which bring enquiries Which subjects appear in Search Console
THE PATTERN
Usually a few pieces produce most of the value.
Find out which, and why.
WHAT USUALLY WORKS
Specific problems Prices and costs Comparisons between options How-to content for things people attempt themselves
WHAT USUALLY DOES NOT
General industry commentary Company news Anything without a searcher behind it
WHAT TO DO WITH A SUCCESSFUL ARTICLE
Write adjacent subjects Update and expand it Link to it from newer content
WHAT TO DO WITH SEARCH CONSOLE DATA
Look for searches bringing visitors to an article that does not fully answer them.
Write the piece that does.
WHAT TO STOP
Subjects that produced nothing over a sustained period.
WHAT THIS BECOMES
A plan based on evidence rather than assumption.
