How they work together.
WHAT SOCIAL DOES FOR CONTENT
Distribution Immediate visibility A way to reach existing followers
WHAT IT DOES NOT DO
Build lasting search visibility Belong to you
THAT SECOND POINT
Platforms change reach and rules without notice.
Content on your own site is yours permanently.
THE SENSIBLE APPROACH
Publish on your site. Promote on social.
Not the reverse.
WHAT TO POST
A point from the article, with a link.
Not the whole article, which removes the reason to visit.
FOR PLATFORMS THAT PENALISE LINKS
Post the useful content, mention that more is on your site.
HOW OFTEN TO REUSE
An article can be shared several times over months, from different angles.
WHICH PLATFORMS
Where your customers actually are.
For most Nigerian small businesses, that is WhatsApp and one or two others.
WHAT NOT TO DO
Maintain presences on platforms producing nothing.
