Content's most valuable output.
WHY IT MATTERS
A visitor who leaves is gone. A subscriber can be reached again.
Social platforms control their audiences. An email list is yours.
HOW TO BUILD IT
Ask on your site Ask customers Offer something worth subscribing for
WHAT TO OFFER
Useful content, regularly.
Not discounts alone, which attract people who only want discounts.
THE SIGNUP FORM
One field: email address.
Asking for a name reduces signups noticeably.
WHERE TO PUT IT
Where people finish reading, not only in the footer.
WHAT TO SEND
Something useful, on a predictable schedule.
Monthly is sustainable for most businesses.
WHAT NOT TO DO
Add people who did not agree Send only when you want something Send irregularly and then apologise for the gap
CONSENT
An enquiry is not consent to marketing.
Ask separately with an unticked box.
WHAT TO MEASURE
Whether subscribers become customers.
