Using one piece several ways.
THE PRINCIPLE
One piece of work, several outputs.
FROM ONE ARTICLE
A newsletter item Several social posts, each covering one point A short video An answer you send to enquiries A section of a longer guide
WHY IT WORKS
Different people encounter you in different places.
Repetition across channels is not repetition to any one person.
WHAT TO ADAPT
Length and tone for each platform.
Not identical text everywhere.
FOR SOCIAL
Take one point from the article, state it, link to the rest.
Several posts from one article, spread over weeks.
FOR CUSTOMER REPLIES
Keep articles handy to send when the question arises.
That saves typing and drives traffic.
THE REVERSE DIRECTION
A reply you wrote to a customer becomes an article.
FOR PHOTOGRAPHS
Work photographs support articles, social posts and your business profile.
WHAT THIS SAVES
Substantial time, for businesses with limited capacity.
