Getting it seen.
WHY PROMOTION MATTERS
Published content is not discovered content.
Search visibility takes months.
WHERE TO PROMOTE
Your email list, if you have one Social platforms you use WhatsApp, where relevant Directly to customers who asked the question
THAT LAST ONE
The most effective.
Send the article to the customer whose question prompted it.
WHAT THAT ACHIEVES
Immediate use, and it demonstrates you took their question seriously.
FOR SOCIAL PLATFORMS
One post when published, and reuse it later.
Content can be shared several times over months.
FOR EMAIL
Include it in your newsletter with a line on why it matters.
WHAT NOT TO DO
Publish and expect visitors Promote once and never again Share to platforms your customers do not use
INTERNAL PROMOTION
Link to new content from related existing pages.
That helps both visitors and search engines find it.
