Frequency that works.
THE HONEST ANSWER
Whatever you will sustain.
WHY SUSTAINABILITY MATTERS MORE THAN FREQUENCY
A site with twelve good articles published over a year outperforms one with twenty published in a month and nothing after.
WHAT FREQUENCY ACHIEVES
Regular publishing signals an active site.
More pages means more searches you can appear for.
WHAT IT DOES NOT ACHIEVE
Rankings by itself. Quantity without quality produces nothing.
A REALISTIC STARTING POINT
Monthly.
For most small businesses that is achievable and sufficient.
WHEN MORE IS WARRANTED
When content is genuinely producing enquiries and you can sustain more.
WHAT NOT TO DO
Commit to weekly, manage three weeks, stop Publish thin content to maintain a schedule
THE BATCH APPROACH
Write several at once when you have time, publish on schedule.
That survives busy periods.
WHAT MATTERS MOST
Not stopping.
