Visual content.
WHAT IMAGES DO
Break up text Show what words cannot Demonstrate real work
WHAT WORKS BEST
Your own photographs.
Real work, real premises, real products.
WHAT WORKS POORLY
Generic stock photographs of people in offices.
Readers recognise them and they signal that the content is generic too.
FOR TECHNICAL SUBJECTS
Before and after, diagrams, photographs of the actual problem.
Genuinely useful.
PREPARATION
Resize and compress before uploading.
An unoptimised photograph is the largest thing on the page.
ALT TEXT
Describe what the image shows, for readers who cannot see it.
Not a list of keywords.
CAPTIONS
Read more often than body text. Use them for something useful.
HOW MANY
Enough to support the content.
Images for their own sake slow the page and add nothing.
