What gets clicked.
THE TITLE
Appears in search results and determines whether anyone clicks.
WHAT MAKES A GOOD TITLE
States what the page answers Uses the words people search Specific rather than clever
EXAMPLES OF THE DIFFERENCE
"Understanding Generator Maintenance" says little. "Why Your Generator Smokes When Starting" states a problem someone searched for.
USING THE SEARCHER'S WORDS
Not industry terminology.
Customers search in plain language.
LENGTH
Long titles are truncated in results. Put the important part first.
HEADINGS WITHIN THE ARTICLE
Descriptive, so scanning works.
"What It Costs" beats "Considerations".
WHAT TO AVOID
Clickbait that does not deliver Titles that are only your business name The same title pattern on every article
WHAT TO CHECK
Search for your article and see how the title appears.
