The whole category in one page.
MEASURE OUTCOMES, NOT TRAFFIC
Enquiries and sales. A thousand visitors who do nothing are worth less than fifty who contact you.
THE THREE THINGS TO SET UP
Analytics, with conversion tracking for form submissions Search Console, verified, with your sitemap submitted A record of every enquiry and how they found you
That third one is manual and frequently the most useful.
EXCLUDE YOUR OWN TRAFFIC IMMEDIATELY
On a small site your own visits distort everything.
FOR WHATSAPP
Track clicks on your WhatsApp link.
Many Nigerian enquiries arrive that way and go entirely unmeasured.
THE MOST USEFUL VIEW IN SEARCH CONSOLE
Searches where you appear but rank just below the top results.
Improving those pages is the easiest available gain.
THE GAP TO WATCH
Mobile conversion against desktop.
If mobile converts far less, something is broken that you have not seen.
THE QUESTION TO ASK OF ANY METRIC
What would I do differently if this changed?
If nothing, stop tracking it.
WHAT MOST BUSINESSES GET WRONG
Looking at data monthly and changing nothing.
