Obligations when measuring.
WHAT ANALYTICS COLLECTS
Information about your visitors: pages viewed, approximate location, device, source.
WHAT THAT MEANS
You are processing data about people.
WHAT TO DO
Say so in your privacy notice Name the service you use Explain what it is for
FOR NIGERIAN BUSINESSES
Under the NDPR and comparable frameworks, this carries obligations.
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COOKIE NOTICES
Whether you need one depends on what you use and who your visitors are.
If you serve visitors in regions requiring consent, take advice.
WHAT NOT TO DO
Run analytics with no mention in your privacy notice Use a consent banner that does not actually control anything
That second one is common and pointless.
PRIVACY-FOCUSED ALTERNATIVES
Lighter analytics services collect less and frequently need no consent banner.
Worth considering for a small business site.
WHAT TO REVIEW
What you actually have installed. Sites accumulate tracking scripts.