Using data to decide what to write.
WHERE THE OPPORTUNITIES ARE
Searches where you appear low Searches related to what you offer that you do not cover Questions customers ask you repeatedly
THE SEARCH CONSOLE METHOD
Look at searches showing your site with few clicks.
Those are subjects you touch on but do not properly answer.
Write a proper page for them.
THE CUSTOMER QUESTION METHOD
Every question a customer asks is a search someone else made.
Record them. Answer them publicly.
THAT IS THE BEST CONTENT SOURCE ANY BUSINESS HAS
WHAT TO CHECK BEFORE WRITING
Whether anyone actually searches for it Whether you have something specific to say
WHAT NOT TO DO
Write about subjects with no connection to what you sell Produce volume without substance
WHAT TO MEASURE AFTERWARDS
Whether the page attracts visitors Whether those visitors contact you
That second one determines whether the content was worth writing.
