Comparing the two.
WHY COMPARE
Most Nigerian visitors are on phones.
If mobile performs worse, that is most of your audience.
WHAT TO COMPARE
Traffic proportion Conversion rate Which pages they visit Where they leave
WHAT A MOBILE CONVERSION GAP MEANS
Something on mobile is not working.
WHAT USUALLY CAUSES IT
Slowness on mobile data Forms difficult to complete Buttons hard to tap Text too small Something broken that you have not seen
WHAT TO DO
Use your own site on your own phone, on mobile data.
Complete an enquiry or a purchase.
You will find the problem.
WHAT PEOPLE DISCOVER
That something has been broken on mobile for months.
The owner only ever looks on a desktop.
WHAT TO CHECK REGULARLY
Mobile conversion against desktop.
A widening gap means something changed.
