What Search Console shows.
WHAT TO LOOK AT
Which searches show your site How often you appear How often people click Your average position
THE MOST USEFUL VIEW
Searches where you appear but rarely get clicked.
That usually means your title and description are not compelling, or your position is too low.
THE SECOND MOST USEFUL
Searches where you rank just below the top results.
Improving those pages is the easiest available gain.
WHAT APPEARANCES WITHOUT CLICKS MEAN
Either you are too low, or the search is not really about what you offer.
Check which.
WHAT TO DO WITH THE DATA
Find searches you almost rank for Improve those pages specifically Write content answering searches you do not cover
WHAT SEARCHES REVEAL
The words customers actually use, which are frequently not the words you use.
Adopt theirs.
WHAT TO CHECK MONTHLY
New searches appearing Pages losing position Any indexing errors
